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Thank you for taking the time to understand the GTE Corporate Branding Standards. On this page, you will find the important standards that keep GTE logos, brand names and trademarks consistent throughout all marketing materials. As a SmartPark Partner, it is your responsibility to comply with these standards. For your convenience, we have provided downloadable logos, as well as examples of compliant and non-compliant logo usage, brand name usage within copy, and trademark/legal copy. Please read the below information completely and carefully. If you have any questions about GTE Corporate Branding Standards, please consult your GTE SmartPark Services Account Representative.

The following sections are included on this Corpoate Branding Standards page:

GTE SmartPark Services Logo Standards

GTE SmartPark Services Copy Standards

GTE Trademark and Legal Information

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SmartPark Services Logo Standards

The following provisions must be upheld when using the GTE SmartPark Services logo:

• All printed material must feature one of the GTE SmartPark Services logos or mention GTE SmartPark Services within the copy of the ad.
• Use the provided artwork when including a logo in an advertisement.
• All printed GTE SmartPark Services logo marks must be at a minimum of 1/2 inch wide for offset printing.
• Minimum screen printing size for GTE SmartPark Services logo marks is 3/4 inch wide.
• A minimum amount of white space is required around the GTE SmartPark logo equal to the height of the outline border in the logo.
• The GTE SmartPark Services logo should stand alone. It should not be incorporated into your company name or logo.
• If you wish to add color to an ad: The GTE logo may be printed in blue. The GTE SmartPark Services logo must be printed in black or PMS 285 blue.

For additional Logo Standards (in Adobe Acrobat Reader format), click here or contact your GTE SmartPark Services Account Representative.

If you do not have a copy of Acrobat Reader, click here to download a free copy.

Ready to download a logo? Click here to view and save a logo to your hard drive. Please remember to operate by the above standards whenever you use the logos.

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GTE SmartPark Services Copy Standards

The SmartPark name should never be used alone. It must always be GTE SmartPark Services.

The following copy examples are to ensure that references to GTE SmartPark Services made in your communication corresponds with other GTE corporate initiatives.

Example 1:
"By choosing SmartPark, <development name> Corporate Park, you are selecting a development that has partnered with GTE for the latest SmartPark telecommunications infrastructure, including fiber optics, providing you with all of your voice, data and video connectivity needs."

Example 2:
"As a GTE SmartPark, <development name> Business Park offers fiber optic connectivity throughout the development, providing your business with the most advanced communications technology to meet all of your voice, video and data connectivity needs."

If your communication piece includes copy explanation of GTE SmartPark, the key elements in the message should include a form of the following descriptors:
• Advanced telecommunications
• Data and video connectivity
• Fiber optics

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GTE Trademark and Legal Information

The GTE SmartPark Services name and logo will be an attention-getting aspect to your advertising. However, the sales aspect of our name can be diluted if it is misused. To maintain the integrity of GTE SmartPark Services' name, proper trademark usage needs to be observed.

The SmartPark name should never be used alone. It must always be GTE SmartPark Services.

SmartPark is a registered trademark of GTE. All references to GTE SmartPark Services must bear the service mark symbol. The use of this symbol is required to protect GTE SmartPark’s right to prevent infringement and/or unauthorized use of the GTE trademark.