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Welcome to GTE SmartPark Services Co-Marketing Partnership Program.
Experience the power of co-marketing.

Cooperative marketing is one of today's most effective business trends. The ability for companies to co-market products and services brings valuable benefits to each side of the partnership -- both increase business by advertising, and simultaneously save money by dividing the cost of that advertising. We at GTE want to help you make the most out of your cooperative advertising dollars.

Your success as a developer is vital to our success as a telecommunications company. To that end, we developed this website, which includes six categories of helpful marketing information and GTE SmartPark Services requirements. You can also download necessary forms from this site with ease. The table of contents below will guide you to the information you need. If you need further assistance or if you have a question that is not answered within this website, please contact your Account Representative.

Everything you need to connect our marketing power with yours.

Creating Advertisements
Effective planning and strategic development of an advertising campaign make for ads that really sell. This section takes you through a Creative Work Plan, ensuring you ask all the right questions when developing your campaign.

Types of Media
Explore your advertising options, from print to web to tradeshows. The pros and cons of different types of media opportunities are considered here, to help you choose which type best suits your budget, your target market and your goals. Printable tradeshow planning and budgeting forms are also available here.

GTE Corporate Branding Standards
Find out how to use GTE logos in your printed advertisements and other marketing materials, view examples of compliant and non-compliant logo usage, and even download our logos for your company's use. Learn how to use the GTE SmartPark Services name within your ad copy. Get the official information about GTE trademarks and the legal copy required for your marketing materials.

Reimbursement Guidelines
Make sure you know all the rules before you begin. Learn what advertising activities are covered by the SmartPark Services Co-Marketing Partner Program, how to submit a claim (printable Claim Form included), and read the GTE SmartPark Services Disclosure.

Advertising Law and You
Are you advertising falsely? How do you test your ad for legality? Take a look here for a few suggestions.

General Advertising Terms
This glossary of terminology will help you navigate the world of advertising and marketing. Ever wonder what an Agate Line is or what people mean by Cumes or Bleed? Find the answers in General Advertising Terms.